1978
Nand Kishore Chaudhary (NKC) gave up a bank job and borrowed Rs. 5000 from his father to start his carpet business. The journey began with 2 looms, 9 weavers and one scooter in Rajasthan.
The Original Rug Makers
Jaipur Rugs is an Indian company that combines the pursuit of profit with the spreading of kindness, with the aim of benefiting all the people sitting around its rugs; customers, artisans, local communities, employees, suppliers, buyers and partners.
40,000
Artisans trained for Livelihood
10,000+
RUGS IN STOCK
7,000
Looms donated for Livelihood
50
COLLECTIONS
60+
COUNTRIES GLOBAL REACH
6
MONOBRAND STORES
Headquartered in Jaipur and working with artisans spread across five Indian states, the company holds a branch in the United States called Jaipur Living. Through its worldwide distribution network, its rugs reach more than 60 countries around the world, from Milan to Paris, Beijing and Moscow.
Founded in 1978 by NK Chaudhary, Jaipur Rugs revolutionized the carpet industry by creating an entirely new business model – working directly with artisans and empowering them and their communities with a sustainable livelihood.
Jaipur Rugs is a family business. The founder NK Chaudhary is the company’s president, while each of his children have their own responsibilities and areas of expertise. The eldest daughters Asha and Archana are CEO and COO of Jaipur Living in the US. In India, Kavita the middle-child is the Design Director with her own label 'Kavi', while his son Yogesh is the Director of Sales & Marketing. The youngest, Nitesh is the Director of Supply Chain & IT working with both the US and India team.
1986
NKC starts to export his rugs directly, thus taking the first step towards his dream of connecting artisans to global markets.
1992
The Government of India grants the company the rare privilege of using walkie-talkies to coordinate the work of artisans in rural areas.
1998
A sister company is born in the USA to distribute the products in the North American market.
1999
Officially named Jaipur Carpets — the brand identity that would carry the company forward.
2004
Jaipur Rugs Foundation is established to formalize the social-impact mission of empowering artisan communities.
2006
America's Magnificent Carpet Award is received, recognizing the brand's craftsmanship on the global stage.
2007
A digital interface is launched to coordinate and facilitate 40,000 artisans across rural India.
2020
Flagship stores open in major cities and three industry awards are received in a single year.
2000
Describe what happened this year.
2000
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2000
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2000
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Today, Jaipur Rugs is a global leader in the rug-making business and a living example of how, by combining strong values with unrivaled products, a company can create both economic and humanitarian benefit for everyone.
